playbook
Engagement through Facebook is key. Different gyms will have different levels of engagement, but we want to push members to post as many questions, comments, photos, videos etc.
Make a point of checking the Facebook group at least once a day to scroll through any posted questions. Answer ALL questions posted on the Facebook group within 12 hours.
If:
FAQ
What if the person does not have Facebook?
Get them to create an account for the 28 days. They will also receive email content to keep up with articles and recipes.
Use these phone calls to engage with the owner and simply check in on how things are going. During this time, also talk to them about our affiliate program and start to set up membership options for after the challenge is over.
All live discussions are meant to first and foremost, engage with the members, give shoutouts and highlight participants, and answer questions that come up or have come up during the previous few days.
In the event that there is no questions, go into each live session with a topic or topics to discuss.
Here is a list of topics:
The Glycemic Index - What is it? What does it all mean? What sort of carbs should we be looking for? When is it appropriate to eat higher GI carbs?
My Fitness Pal - Quick add hacks. How to create a recipe on My Fitness Pal and adjust the serving size for quick portioning.
Saturated vs. Unsaturated fats - What is the best source? Are saturated fats bad for you?
Training during the challenge - Why is it important to take rest days?
Mentality in eating - Your diet is not healthy unless your mind is healthy while doing it. Talk about the importance of creating a good base of the pyramid and work your way up to the top of the pyramid.
All dieticians must have had a meeting with our head dietitian, Emilie, AND review the Dietitian Portal at www.bodzii.com/dietitianportal.
After the challenge seminar is complete, the dietitians roll is to provide support throughout the 28 days through the Facebook group. This includes personal posts, Facebook Live sessions and posting photos. All posts on Facebook can be scheduled out ahead of time so you will not miss a post.
Examples of Facebook Posts (Note: update, change wording and content appropriately for different or gyms with multiple challenges)
Friday before:
Happy Friday everyone! I hope you are all getting excited about the next 4 weeks! This is a place to post questions, meal prep photos, as well as share your successes and struggles along the way. This morning I made a well balanced breakfast of:
1/3 cup steel cut oats, 1/2 mashed banana, 1/2 cup berries, 100g plain Greek yogurt, 1/2 cup skim milk, 1 tbsp natural crunchy (must be crunchy!) peanut butter, and cinnamon. 60g carb, 25g protein, and 10g fat. Great start to my day!
Sunday before Day 1 – Example 1
Happy Sunday everyone! We are SO excited to be on his journey with you for the next 4 weeks. You can look forward to daily recipes/blog posts to keep you motivated and on track. Today is Sunday, which means meal prep day in my house. I meal prepped my lunches for the week. Egg bites, sweet potatoes, salad. #balance. Feel free to post your meal prep photos over the course of the day
Sunday before Day 1 – Example 2
😍Happy Sunday everyone! We are SO excited to be on his journey with you for the next 4 weeks. You can look forward to daily recipes/blog posts to keep you motivated and on track. Today is Sunday, which means meal prep day. Emilie, RD meal prepped; spicy BBQ chicken using adobo peppers (no BBQ sauce as it's loaded with sugar), stuffed peppers/zucchini, and roasted cauliflower 😍
Week 1 Challenge– Post after mini challenge announcement (happens Thursday of week 1)
Just to get your creative juices flowing.... This is a previous mini challenge winner for our public display of mobility challenge!
Week 2 Challenge – Post after mini challenge announcement (happens Thursday of week 2)
Your mini challenge this week is to put together a colourful meal. You have until Thursday evening (Robyn will be going live and announcing the winner) to snap a photo and post to the group. Here is an example of a previous challenge winner and her "rainbow salad". I MEAN 😍
Week 3 Challenge – Post after mini challenge announcement (happens Thursday of week 3)
Happy Friday!! Your mini challenge this week is to row your daily calorie requirement in metres on the rower. You have until MONDAY at 7:45pm (Emilie will be going live and announcing the winner) to snap a photo and post to the group. Post how close you got to your calories (getting the exact number is MUCH harder than it looks!). Here is an example of a previous challenge participant. Yes, she was eating over 2500kcal daily and CRUSHED the challenge 😍
Facebook Live Topics
#1
· Why reducing simple sugars overall is beneficial
· Glycemic index
#2
· Sleep (low sleep can have impact on stress hormone and the effects of elevated cortisol, ghrelin and leptin unbalanced, recovery)
· Staying motivated, setting realistic expectations
#3
· Micronutrients (When to consider supplementing, how to go about knowing if you may benefit from a supplement i.e. consult with an RD, bloodwork)
· Alcohol and impact on metabolism (impairs with regular processes like fat metabolism)
#4
· Fad diets – why they work in the moment, why they may not be sustainable, concerns with nutrient deficiencies
· How to go forward with the challenge guidelines, making some tick as longterm habits
Example of “personal posts”
Happy hump day everyone! Well we are halfway through week 2 of the challenge. Something I’m trying to focus on this challenge is my sleep. I LOVE sleep, but prioritizing getting those extra 30 minutes is hard for me. Case in point, I didn’t get my 7 hours last night. Working late won out over getting to bed earlier. I didn’t HAVE to stay up that late, I chose to. We make choices everyday. To be successful we have to be honest with ourselves, stop blaming others, and putting blame on situations that are ´out of our control’ when we might actually have control over the situation. I can’t blame my poor sleep on anyone but me. I have the choice to hit my targets and I fucked up. But that’s okay, its a work in progress right? Anyone feeling the same way about breaking annoying habits?
Members will sometimes feel the need to reach out to a coach or dietitian for personal questions. These questions could be related to personal goals, macro changes, breastfeeding or pregnancy preparation, diabetes, or other health related issues.
Do not answer any email that is outside of your scope of practise. If you do not know the answer and/or are not a dietitian, always refer out.
We have a team at BODZii that will be able to handle any question. It is up to you to forward to the email to the challenge dietitian or emilie@bodzii.com and ask for help.